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SOOJIN HONG

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JINRO

JINRO

Hyundai

Hyundaiusa.com Redesign

Female Quotient Bot

Video for The Female Quotient Bot.

Jordan

Pitch for Jordan. 

Nike Sportswear

Pitch for the Nike Sportswear campaign. 

Califia Farms

Creative Direction for Califia Farm's website, events, social content, print and video advertising. 

TARGET

Various projects for Target:

2018 Holiday Campaign - Visual branding

Experiential project for a collaboration with Target and Ben&Jerry's at the LA Live. 

Branding for the launch of a new Target location. 

A beauty experience at multiple pop-up location, where customers received free makeovers. 

An initiative to promote using re-suable bags. 

Print campaign for Target's summer initiatives.

Campaign for the Target Red Card. 

Print campaigns to promote Target's mobile app, Cartwheel. 

Experiential project at the LA Live for customers to holiday shop in life-size snow globes.

HBO

Creative campaigns for HBO. 

Wx

This is a mobile app that is connected to the Wilson Basketball called Wx. This app is geared towards teenage males who are trying to improve their game. 

 

SLS LV

Website design for the SBE's SLS Las Vegas Hotel that launched in Fall 2014. 

SBE

This is a loyalty app for SBE's customers for them to receive special perks at different SBE locations. 

D LA

Projects for Deutsch LA:

Re-brand for Deutsch LA's identity. 

Branding for Deutsch LA's pizza delivery service at Cannes. 

BLACKROCK

This is a campaign for BlackRock with the message, "So what do I do with my money." 

IBM

Various projects for IBM:

Posters displayed at Ogilvy and Mather’s New York office for IBM’s Centennial.

Global CMO Study campaign. Winner of the ACE: Rich Media Campaign.

Print and digital pieces for the "How to" guide for IBM's partners. 

Design for IBM Tech Trends Report.

Icon designs for IBM's Centennial. Winner of Cannes Lion: Design Lions—Bronze. 

Designs for IBM's Flex servers of colorful geometrics shapes that represent different aspects of the servers. 

 

PHILIPS

Campaign for Philip's men's grooming tools called the Groomsmen. Each tool had a persona and they helped men be daring to try different grooming styles. 

AETNA

New brand identity for Aetna called "The New Healthy."

NIKE

Campaign for Nike Run and maps of Nike's influence in NYC.

PERSONAL PROJECTS

JINRO

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Hyundai

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Female Quotient Bot

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Jordan

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Nike Sportswear

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Califia Farms

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TARGET

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HBO

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Wx

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SLS LV

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SBE

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D LA

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BLACKROCK

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IBM

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PHILIPS

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AETNA

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NIKE

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PERSONAL PROJECTS

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HONG.SOOJIN@GMAIL.COM